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If there’s a skin or hair care product you love, there’s an excellent chance that vitamin E is responsible for its powers. The ingredient is just as much of a workhorse as vitamin C, and per dermatologists, excels at brightening, evening out hyperpigmentation, and softening wrinkles and fine lines. The only downside is that vitamin E oil is typically thick and honey-like, so not the easiest to use in the morning. But according to Amazon shoppers, one popular anti-aging oil marries its benefits with a super light texture, creating an oil that’s like liquid happiness for your skin.

Vitamin E isn’t groundbreaking by itself, but that’s where the “enhanced” part comes in. The South Carolina-based brand kept the ingredient in a starring role, but blended it with jojoba and avocado oils for a light, quick-to-sink-in finish. The trio comes with celebrity endorsements: Khloe Kardashian has mentioned her love for vitamin E oil, while Lauren Hutton told WSJ Magazine that she’s a dedicated fan of jojoba oil’s unprocessed moisturizing power.   

Amazon shoppers, too, note the oil’s unparalleled efficiency. One person writes that their skin looked firmer and fine lines “seemed to disappear” after two or three days, on top of keeping stretch marks entirely at bay while pregnant. Others add that fine lines around their mouths, eyes, and necks are nearly gone in a week, hydrating and reducing wrinkles better than $200 products. Soft, smooth, and clear skin is the crowd consensus after use, even up against wrinkles “brought on by two young kids, sun, and age.” 

And from today until midnight on Feb. 14, InStyle readers get an exclusive 40 percent off the oil’s usual $20 price tag. Use the code 40INSTYLE at checkout, or shop directly from this page to claim one for $12. It’s like a love letter to happy skin.